Important of Graphics

Graphics are important to layout designs because they help portray ideas, or what you are trying to explain. When dealing with graphics you have to know your audience, and what they want.

“Viewers see visuals first, which is what makes it your best opportunity to get noticed” (Marsh, 2009). People want more than just reading information; they want to be able to understand what they are looking for at a glance.  Graphics help to give you the big picture of the information so it can be reviewed easily and quickly.

The purpose is to make your information attractive and clear to your audience.  Graphics is used when you want to make a point, or to make the information easier to understand.  I recently bought a new coffee maker and it come with complete step by step instructions, describing every part, and how to use the coffee maker properly.  The instructions were clear, concise, and very easy to understand.

When you use graphics in a business presentation or document you should use visuals which are appropriate for the information given. Choosing the wrong graphics in a presentation will take away from the message, leaving the viewer confused.  The use of graphics for a carpenter might contain charts, pictures of tools, layout of a house or a blueprint explaining what needs to be done. A carpenter’s job is to build, so he will need documents to fulfill his needs to complete his job.  

A medial person would need graphics on different levels.  They could use charts, graphs, and x-rays depending on the medical background.  Their focus is on health and the graphics should be aimed at this field.

Deloise Dotson

Marsh, C. G. (2009). Strategic writing, multimedia writing for public relations, advertising and more. Boston: Pearson. ISBN: 9780205591626.