"Only members of your target audience can truly identify the benefits of your product” (Marsh, 2009, p. 116). When your audience believe in your product, that is when they become a benefit to you. It is important to use multiple forms of communication when trying to reach a target audience, because informing and persuading requires audience awareness. After getting to know your target audience, in order to change their behavior you first have to change their awareness, or their attitude.
To communicate effectively plan what you want from your communication, and what you need to do to get it. When you target your audience, you have to know their reactions, thoughts, and how they will respond to the sources of information you are presenting. By using multiple forms of communication the writer can reach a much broader audience, ensuring the message has been received effectively. Multiple forms can bring about audiences you never expected.
There are many forms of communications, word of mouth, television, radio, internet, brochures, and many more. Different media appeal to different people. All these different forms of communications are necessary to inform the various types of audiences you have to deal with. The more forms or documents you use the better chance you have of reaching your target audience.
The risk of only using one form of media communication will limit you to one target audience. Instead of multiple chances, you only have one chance to reach your target audience. The people viewing your document will be limited. With only one form of media communication you run the risk of sending your message to the wrong audience, which will cost valuable time and money. The purpose of the form is to give information which can be easily read, and produce a reaction or response from its target audience.
Deloise Dotson
Marsh, C. G. (2009). Strategic writing, multimedia writing for public relations, advertising and more. Boston: Pearson. ISBN: 9780205591626.
To communicate effectively plan what you want from your communication, and what you need to do to get it. When you target your audience, you have to know their reactions, thoughts, and how they will respond to the sources of information you are presenting. By using multiple forms of communication the writer can reach a much broader audience, ensuring the message has been received effectively. Multiple forms can bring about audiences you never expected.
There are many forms of communications, word of mouth, television, radio, internet, brochures, and many more. Different media appeal to different people. All these different forms of communications are necessary to inform the various types of audiences you have to deal with. The more forms or documents you use the better chance you have of reaching your target audience.
The risk of only using one form of media communication will limit you to one target audience. Instead of multiple chances, you only have one chance to reach your target audience. The people viewing your document will be limited. With only one form of media communication you run the risk of sending your message to the wrong audience, which will cost valuable time and money. The purpose of the form is to give information which can be easily read, and produce a reaction or response from its target audience.
Deloise Dotson
Marsh, C. G. (2009). Strategic writing, multimedia writing for public relations, advertising and more. Boston: Pearson. ISBN: 9780205591626.
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